How to Unlock 2X More Engagement by Eliminating Lead Forms

Torrey Dye, a blogger with the Atlanata based firm Terminus whose platform provides an Account Based Marketing (ABM) approach that identifies, prioritizes, and engages target accounts with a multichannel sales outreach, provides empirical evidence to support what we at Lumiere have long suggested - removing lead forms can increase engagement by almost 100%.

Think of it - how often have you navigated away from a site instead of handing over your most precious asset - your email address!

"By removing the friction caused by asking people to fill out a web form, we’ve seen as much as 71% of people who click a link in a marketing email engage with our content. That’s more than a 100% increase in engagement!"

Read More