The 10 Rules You Must Follow to Create an Effective Landing Page
Susan Gunelius, CEO of KeySplash Creative Inc., a marketing communications and strategic branding com firm offers best practices on content and layout for high performing landing pages in her new book Ultimate Guide to Email Marketing for Business.
"Your landing pages should include an opt-in form for lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing page design"