8 Inbound Marketing Hacks Your B2B Company Should Be Using
Kristen Deyo of Business 2 Community, a business resource site where professionals can establish thought leadership, increase exposure for their business/organization, and network with others.
"The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. This shift has put increased pressure on B2B marketers to execute a strategy focused on demand generation and growing the lead pool."