What You're Probably Missing In Your Marketing Plan (And It's Costing You Thousands)
Carrie McKeegan, CEO and co-founder of Greenback Expat Tax Services recommends adding internal staff as you grow for most of your business' needs with one exception, your marketing staff.
"If you're a typical B2C business, your marketing activities will likely cover at least a few of the following areas: partnerships, SEO, Google AdWords, content marketing, advertising, PR, email marketing, sales, and social media. However, if you break down the skill sets needed for the various different marketing activities, you will quickly find that there's little to no overlap in the type of personality and experience you need for each of these functions."